Chateau Rouge

Case Study

September 18, 2014 by in category Reviews with 0 and 0
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So What is PIANZA offering you?

So you called PIANZA to take a look on your website and we came to the rescue. It is important to relay your message and sell your brand; as well as to build, and maintain your digital persona, and reputation.

Chateau Rouge is a high end brand for exquisite taseful tea and coffee  and the website and social media should advocate the same line and deliver their message.

Although we like your branding as regards logo and coloring but your Fonts, Website and Social Media need an uplift.

We highlighted our comments on reviewing your website and what we think your website can look like and function when PIANZA comes in.

Homepage Review

1. Logo should be larger

2.Background width should be at least 1200px on large screens. Homepages with sidebars are obsolete now.

3.Homepage Slider is the biggest attraction on the homepage. Width should be full-width of the screen.

4.Featured Product should be at least 3 and maybe rotating.

5.Social Media buttons are dull and can be more responsive. As a brand related to the senses, one cannot miss the most important visual social media now ; Instagram! Google plus  and Twitter although important for news and SEO but the buttons can be omitted.

6.SEARCH button is dull, large and misplaced.

7.Messages to suppliers or B2B acitivities should be stated as part of the menu or in footer.  Contact Us form should be in a separate page and evident in Footer.

8.Newsletter Signup field should be added to ease user experience. Just adding email and clicking instead of leaving page.

9.Latest News/Posts/Blog should be clearly mentioned as part of user engagement and SEO. Posts should be displayed in newsfeed (2-3 per page).

10.Social Media Videos should be embedded directly from their source (your own YouTube channel) increasing SEO and engagement and limiting bandwidth and storage.

11.Featured Products slider is redundant with the Featured product and Homepage slider above. It slows down the website so ONE slider is enough. This can be substituted by a TESTIMONIAL or PARTNERS item.

12.Footer is Fine but can be uplifted by adding Icons or more interactive stuff as Posts , Testimonials or Contact INFO!

13.Sage Pay solutions is UK based, however other similar global E-commerce solutions exist and integrate with Sage. Our Web designs integrate with Sage if this is your preference).

14.Twitter Feed or facebook feed are not working. However a Twitter feed should be at the bottom.


Responsive layout

It’s the year 2014, 50% of web traffic is through Mobile. Your clients will need to check your website, products , contact info and blog posts from their phones. The website should be mobile-ready. The responsive layouts automatically adjust according to the browser and device. If your viewing from a mobile or tablet, it will readjust the content and resize the images to fit the screen. So you only upload your content ONCE and the website does the rest. HASSLE-FREE!

Dynamic Content

Now every business has its social media outlets and they should be integrated within your website. Embedding your social media posts within your website and vice versa takes seconds and also boosts your SEO.

Search Engine Optimization (SEO)

Ever tried googling your name or your business? Did you find it on the first page or 5 pages after? Now this is where SEO comes in place. Google and other search engines index your website (YES, even if you didn’t know about it) and arrange your name according to an algorithm that only the search engine designs. So if you’re in the real estate business or own a dessert shop and wanna show up first in the results, either you place a paid Ad (ofcourse, we’ll do it for you) OR have your website SEO-ready.

Emails packages and Newsletters

Your website domains (if we get it for you) comes with 100s of emails for your employees. Want a weekly newsletter to promote your business, you got it! We can create content for your newsletter or train you to do your own.